Q: Why is Ayurveda important to us?Aarti discovered many of these ingredients while growing up in India and returned the tradition during a time where she herself felt “off-balance.” Other skincare products amplified the issue through the classic cycle of damage and cover-up. This further created an imbalance in her complexion. Through organic and Ayurvedic skincare that she first formulated in her kitchen, Aarti again discovered the mind-body connection of natural beauty. She now shares her formula for self-made radiance with beautiful people worldwide.
Q: Why do we use Organic Ingredients?
Non-toxic! Check the labels! Common ingredients in many skincare companies are sodium laurel, mineral oils, Lauretha sulfate, and plant-based materials with pesticide residue. These, along with petroleum and parabens, can slowly be absorbed by your skin, causing a range of side effects from skin irritation to cancer.
More effective! Skincare products with synthetic ingredients are more likely to damage our complexion over time and throw off our natural pH balance. This creates a vicious cycle in which your skin becomes unbalanced, creating further irritations. They are also more likely to cause allergens. Organic skincare is often made with a higher percentage of active ingredients, further enhancing the benefits.
Reciprocity! Mother Earth gives us life and vitality. Nature provides plants with all the antioxidants that we need to cultivate healthy skin; in turn, we are obligated to give back to the earth by using regenerative products.